Reach More New Customers
If they don’t know about it, they cant search for it.
The “intention-based” Google Search Network reaches people when they already know what they want, and they're already searching for specific goods or services. But, what if they don’t know what they want yet?
The “awareness-based” Google Display Network lets you capture someone's attention in the pre-buying stage of the purchase cycle and drive action.
- Reach over 90% of all Internet users with more than 2 million websites, videos, and apps.
- Choose your audience based on location, age, household income, parental status, and gender.
Reach and engage this vast audience to:
- promote your brand
- generate product awareness
- increase sales
- get more leads
Google Display Ads are also an excellent way to drive traffic to things not commonly searched for. You can entice nearby targeted consumers with offers they did not know existed but would stimulate action like:
- special events
- charitable campaigns
Combining both Google search ads and display ads produces excellent results and ROAS (return on ad spend) for small businesses.